Unsubscribing from a TWS newsletter completely blocks the user from the entire domain.

Suggestions

• Granular Toggles: Create a preference page separating marketing newsletters from transactional alerts.

• Isolate Domains: Send newsletters from a subdomain (e.g., ://indiahikes.com) so main domain alerts bypass unsubscribes.

• Frequency Control: Offer an "opt-down" choice to receive fewer emails instead of a total block.